What to buy: Canon 60D, 7D or 5d mark ii?

April 29, 2011 · Posted in Musings, Tips · 6 Comments 


The purpose of this guide is TO TELL YOU WHAT TO BUY.  Most comparisons take a hands off approach letting the user decide.  Not us, we tell you how it is.  Here’s a quick chart in case you don’t know what to buy:

60D 7D 5dmarkii
Cost* $999.99/$1299.99 $1849.99/$1899.99 $2499.99/$3299.99
On a Budget X
No Budget X
Best Image X
On a Budget
but willing to stretch
X
On a Budget
but just want a body+lens in a kit
X X

* Prices are based on lowest online retailer with good feedback on google products
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Video production in Madison Wisconsin… Why??

April 25, 2011 · Posted in Musings · Comment 

In conversations with people we are often asked “Why have a video production company in Madison.” The follow up is usually something to the flavor of “Shouldn’t you be in California.”  It’s understandable since Madison isn’t known for its video production, but its liberal hippies, cute weasels, and cellular biology.  California, on the other hand is the mystical land of movies.  Wisconsin winters can sometimes start as early as October (snow for halloween!), and continue into April (it just snowed yesterday).  California, much of it, has no idea what winter is.  This means in Wisconsin we have a handful of months to shoot outside whereas the Californians can do it almost year round!  That said, we don’t operate in Wisconsin because of the weather, we do it because we live here.

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How to Cut Costs on Your Branding, or How to Make the Worst Logo Ever.

April 20, 2011 · Posted in Graphics, Tips · 2 Comments 

Last week I finished up a series of commercial spots that will air all over the state of Wisconsin. The spots are :23 :7 spots, meaning that the main commercial runs 23 seconds and then there are 7 seconds of space at the end for local “dealer tags”. In order to complete this project, I worked with an ad agency representative to pull together video clips, logos, and contact information from about 70 different dealers across the state. It came to my attention that many of these businesses have one thing in common: a terrible logo.

I am sure, however, that most of these designs were created with little to no budget. So I thought it might be fun this afternoon to give you a few tips on “How to Cut Costs on Your Branding, or How to Make the Worst Logo Ever.”

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