Did you know we create display area and product loop videos?
Last week, we were pleased to make this display area video for the St. Paul’s Wine Fest, which greeted guests as they entered. The video was used to describe the different kinds of wine and beer that were available for guests to sample during the festival. Read on…
We’ve had a few people ask if we created this video. The short answer is “Yes!”
The long answer is that we had the pleasure of working closely with Steve Karlin and Pro-Life Wisconsin to produce this animation explaining the civil rights issue that relates slavery, Native Americans, the disabled and the preborn. That is, the issue of personhood.
Subscribe to our RSS feed or follow us on Facebook or Twitter to receive updates about new projects. And keep an eye out later this summer for our next video for Pro-Life Wisconsin.
The New Year and the new developments on the horizon for Backflip Films inspired me to dig through some of our old logo designs this afternoon. I suppose the nostalgia that I feel won’t be shared by those of you that haven’t known our company as long, but I hope you enjoy this glimpse back into our past. The designs show an interesting shift in trends as well as a development in our style through the years.
Sometime in the spring of 2007, a good friend named Heather (now married to one of Backflip’s Founders, Aaron Wimmer) took a crack at Backflip Film’s first logo. This logo was never used officially and was retired before the company formally incorporated late that year, but it got the creative wheels spinning and got us excited enough to engrave this logo on a piece of plastic.
*Fun Fact: John and Aaron used to work at the campus engraving shop.
Read on…
We purchased a Wacom tablet this afternoon to streamline our storyboarding process a bit more. I was really excited to test it out but ended up having to scrap a half hour of work because I made a few mistakes. Here they are, learn from them:
We bought the ‘Bamboo Capture Pen & Touch’ model and so far love it. Once I setup the software and preferences it really helped streamline our process. Anyone else have examples of storyboarding that caused a palm-to-forehead experience? Share it in the comments.
Last week I finished up a series of commercial spots that will air all over the state of Wisconsin. The spots are :23 :7 spots, meaning that the main commercial runs 23 seconds and then there are 7 seconds of space at the end for local “dealer tags”. In order to complete this project, I worked with an ad agency representative to pull together video clips, logos, and contact information from about 70 different dealers across the state. It came to my attention that many of these businesses have one thing in common: a terrible logo.
I am sure, however, that most of these designs were created with little to no budget. So I thought it might be fun this afternoon to give you a few tips on “How to Cut Costs on Your Branding, or How to Make the Worst Logo Ever.”
We recently took over the major graphic work for one of our clients. This is a terrific step forward in terms of workflow. Often times much of preproduction on a motion project is spent corralling digital assets. This can quickly grow cumbersome as blowing up low resolution images, and stealing images from pdfs IS NOT a productive way to go.
Now that we manage the design presentation for the client’s video and print, we can use high quality images in whatever format we need. This makes for a great efficiency of workflow. Here’s an example of the print brochure we created a while back, and the postcard created this week.
EC Brochure 2011 Inside